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The Role of Reviews in AI-Driven Shopping: Why Authentic Feedback Matters
We’re officially shopping in the future — where AI assistants like ChatGPT, Google Gemini, and Microsoft Copilot are helping customers make faster, smarter buying decisions. Forget endless scrolling through product pages. These days, shoppers are asking questions like: “What’s the best retinol serum for beginners?” “Which sneakers hold up best for trail running?” “Is this standing desk actually worth the money?” And guess what AI tools look at to answer those questions? Cust
Gina Ozhuthual
Jul 13 min read


Leveraging AI for Personalized Shopping Experiences: A Guide for Brands
Let’s be honest — if your brand still treats every customer the same way, you’re basically whispering in a world full of shouty ads. 🫢 These days , people don’t just want to shop . They want to feel seen. Known. Valued. And if your online experience feels generic? You’ll lose ‘em faster than you can say “add to cart.” Here’s the good news: AI is here to help you make every shopper feel like your one-and-only. ( And it can do it at scale, without working your team into burnou
Gina Ozhuthual
Jun 244 min read


The Future of E-Commerce: How AI Shopping Assistants Are Reshaping Consumer Behavior
The Future of E-Commerce: How AI Shopping Assistants Are Reshaping Consumer Behavior
Gina Ozhuthual
Jun 183 min read
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