All Posts

Search isn’t what it used to be. Consumers aren’t just typing keywords into Google anymore. They’re asking full questions inside AI-powered platforms like ChatGPT, Google AI Overviews, Bing AI, and Perplexity—and they expect clear, trustworthy answers. This shift is exactly why  AI Search Optimization (AISO)  matters. What Is AI Search Optimization? AI Search Optimization is the practice of positioning your brand to appear  inside  AI-generated answers—not just as a blue link

We’re heading into the new year focused, refined, and ready to build what actually matters. The holiday slowdown feels different this year.Not just a break—but a reset. Space to breathe.Space to zoom out.Space to get honest about what’s helping vs. what’s holding us back. This season isn’t about doing more.It ’s about getting clearer. As we reset, we’re asking: What’s actually driving revenue + retention? Where are we overcomplicating things? What needs simplifying so scali

December isn’t downtime — it’s setup season.What you do now decides whether January sales hit  or miss . Here’s your 2026 Readiness Checklist, straight from my founder desk at CBA: Check Your Site HealthRun Lighthouse + GTmetrix.If anything’s red, fix it before  you spend another dollar on ads. Update Your Q1 Offers Refine bundles, spotlight bestsellers, and build AOV-driving sets now . Refresh Your Hero Copy Your hero section should answer “Why you?” in under five second