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The Shopify Founder’s Holiday Checklist: Prep Your Brand for a Strong 2026
December isn’t downtime — it’s setup season.What you do now decides whether January sales hit or miss . Here’s your 2026 Readiness Checklist, straight from my founder desk at CBA: Check Your Site HealthRun Lighthouse + GTmetrix.If anything’s red, fix it before you spend another dollar on ads. Update Your Q1 Offers Refine bundles, spotlight bestsellers, and build AOV-driving sets now . Refresh Your Hero Copy Your hero section should answer “Why you?” in under five second
Gina Ozhuthual
Dec 16, 20251 min read


Turn Your Shopify Store Into a Conversion Machine — Without Spending More on Ads
Every founder thinks they need more traffic. But what you actually need is better architecture. At CBA, I’ve rebuilt stores that went from 1.8 % to 4.7 % conversion — without touching ad spend. Here’s how. Stop Treating Design Like Decoration Your homepage isn’t a billboard; it’s a map. Every scroll should move a customer closer to purchase. Hero > value proposition > social proof > offer clarity > CTA. Use Story, Not Slogans Shopify founders who sell emotion outperform those
Gina Ozhuthual
Dec 9, 20251 min read


2026 Shopify Trends Every Founder Needs to Act on Now
2026 is set to redefine Shopify success. From conversion-focused design to retention-driven growth and storytelling that sells, discover the five strategic shifts every founder must implement now to stay ahead and scale before Q1.
Gina Ozhuthual
Dec 2, 20252 min read
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