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The Shopify Founder’s Holiday Checklist: Prep Your Brand for a Strong 2026

  • Writer: Gina Ozhuthual
    Gina Ozhuthual
  • 14 hours ago
  • 1 min read
Woman smiling while writing at a desk with a laptop, magazines, and a plant in a modern office. White and neutral tones.


December isn’t downtime — it’s setup season.What you do now decides whether January sales hit or miss.



Here’s your 2026 Readiness Checklist, straight from my founder desk at CBA:



  1. Check Your Site

HealthRun Lighthouse + GTmetrix.If anything’s red, fix it before you spend another dollar on ads.


Woman with glasses using a stylus on a tablet displaying charts in a bright office. She looks focused. Notebook and cup nearby.


  1. Update Your Q1 Offers

Refine bundles, spotlight bestsellers, and build AOV-driving sets now.


Laptop displaying a brown screen with "Unlock Your Glow: Beauty Offers" text, featuring skincare bundles, makeup kits, and savings icons.


  1. Refresh Your Hero Copy

Your hero section should answer “Why you?” in under five seconds.If it can’t, neither will your customers.


Person in black using a white laptop with Apple logo. Background is plain and light. Ring visible on hand, creating a minimalistic mood.


  1. Sync Your Klaviyo Flows

Audit abandoned cart, browse, post-purchase, and win-back.Add post-holiday segments to re-engage dormant buyers.


Woman in black using a laptop on a white couch. Screen shows a flowchart. Minimalist setting, bright light.


  1. Review Email & SMS Metrics

Open rates under 30%?Time to retest subject lines, timing, and cadence.


Laptop on a desk displaying colorful graphs and charts on a white screen. Bright, minimalistic office setting with soft lighting.


  1. Map Your Q1 Content Pillars

Plan one authority piece per week (blog or video).SEO rewards consistency — not perfection.


Hands holding a smartphone displaying a content planning app with headings like "Core Pillars" and "Q1 Content." Background is plain white.


  1. Audit Apps & Subscriptions

If it’s not making or saving you money, cut it.A lean stack scales faster.


Hands in black sleeves hold a phone showing a subscription list with toggles. Background is neutral, conveying a focused mood.


  1. Optimize for MobileOver

80% of Shopify traffic is thumb-scrolling design. Design like it.


Smartphone displaying a shopping app hovers above a platform. Sale tags surround it. Shopping bags in the background, set against a light beige backdrop.


  1. Retarget Post-Holiday Shoppers

Schedule Klaviyo + Meta remarketing for Jan 5–20.Warm traffic converts best.


Laptop on round table shows design templates for Father's Day and Memorial Day. Neutral background, organized layout, calm mood.


  1. Book Your Strategy Session

Yes, seriously.Your brain is clear now. In January, you’ll be buried.


Laptop displaying a scheduling website for "The Creative Brand Architects." White and cream background with plant on the right.


Set the tone for 2026 with structure, not chaos. Book before Dec 31 to save 10 % on your Q1 CBA retainer.




Big hugs,


Gina Ozhuthual



 
 
 

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