The Creative brand Architects +AYA Apparel
Brand & Web Design Transformation
We partnered with Aya Apparel to elevate their logo, refine their brand guidelines, and design a website that captures their bold, sustainable, and elevated casual wear identity. The result? A polished, cohesive brand presence that reflects Aya’s vision and resonates with their audience.
Aya Apparel came to us with an already strong foundation, a brand with heart, purpose, and a clear voice in sustainable fashion. What they needed was refinement: a more elevated logo system, consistent brand guidelines, and a website that ties everything together into a seamless customer experience. From the start, we built everything in alignment with Aya’s ethos: sustainability, inclusivity, and timeless style. Every design decision from refining the logo to structuring the website — was guided by their mission to empower their community through elevated casual wear that’s both conscious and modern.
Our role was to take their essence and shape it into a professional, scalable brand identity. By refreshing their logo, crafting brand guidelines, and creating a website rooted in their values, we helped bring Aya’s vision to life in a way that feels both authentic and elevated.
what we deliver
ELEVATED LOGO DESIGN
We refined and elevated Aya’s existing logo to enhance its readability, versatility, and timelessness, ensuring it could work seamlessly across packaging, digital, and apparel applications.
COMPREHENSIVE BRAND GUIDELINES
We created a brand guideline document that outlined the correct usage of the logo, spacing, proportions, and applications. This ensures consistency across all marketing and branding materials moving forward.
WEBSITE DESIGN & DEVELOPMENT
A fully responsive, modern website designed to highlight Aya’s product range, brand values, and customer journey. We focused on clean layouts, intuitive navigation, and strong visuals that showcase the heart of Aya Apparel.
E-COMMERCE INTEGRATION
We structured and designed their shop pages for easy browsing and checkout, giving customers a smooth and engaging online shopping experience.
kind words from Saad
“They helped us articulate who we are, why we exist, and how we want to show up for our community — turning our vision into a brand that finally feels like us.”
Working with The Creative Brand Architects has been such a defining chapter in Aya’s evolution. From day one, the CBA team didn’t just approach our project as a design assignment, they became true partners who immersed themselves in our story, our purpose, and our vision for sustainable fashion.
They brought clarity and cohesion to every detail of our brand from refining our logo to building a website that finally feels like us. What they delivered went far beyond aesthetics,they helped us articulate who we are, why we exist, and how we want to show up for our community.
The experience was thoughtful, collaborative, and deeply aligned with our values. It’s rare to find a team that balances strategy, artistry, and heart so seamlessly but that’s exactly what Gina and the CBA team did. Thank you for helping us elevate Aya with so much care, intention, and vision. We’re stepping into this next phase of our journey with a brand that feels authentic, elevated, and ready to grow because of you.
Saad Sattar
founder, AYA APPAREL