The Creative brand Architects + Girly Gang Beauty
Brand, Packaging, Web Design & Social Media Management
We partnered with Girly Gang Beauty, a tween-focused beauty brand, to create a complete brand identity, product packaging, engaging website, and consistent social media presence. Our work elevated their vision of making self-care fun, safe, and empowering for tweens, turning Girly Gang Beauty into a recognizable and trusted brand in the beauty and skincare industry.
Girly Gang Beauty is more than just a tween beauty brand, it’s a movement to inspire young girls to embrace self-care with confidence and joy. Their mission was clear: to create safe and empowering beauty products that celebrate individuality while teaching tweens that confidence is everything. To achieve that, they needed full brand development, packaging design, beauty website design, and ongoing social media management that could capture their playful personality and resonate with both tweens and parents.
Every element we designed from the logo to the packaging to their digital presence was aligned with their ethos: fun, safe, confidence-boosting beauty for the next generation.
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what we deliver
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FULL BRAND DESIGN & DEVELOPMENT
We built a bold and playful brand identity that resonates with tweens while remaining polished and scalable. This included logo creation, a vibrant color palette, typography, and brand elements that communicate fun and empowerment.
PACKAGING DESIGN
We designed playful, eye-catching packaging for their products that mirrors their vibrant brand personality. The packaging was tailored to appeal to tweens while maintaining clarity and trust for parents balancing fun, safety, and professionalism.
WEBSITE DESIGN & DEVELOPMENT
We designed a fully responsive, SEO-friendly Shopify website tailored to the beauty and skincare industry. The site introduces Girly Gang Beauty’s mission, highlights their Confidence Box, and makes shopping seamless for parents and tweens alike.
SOCIAL MEDIA MANAGEMENT
We developed and managed their social media presence to strengthen community connection. From content planning and post creation to engagement strategies, we built a platform that reflects their brand values and helps them stand out in the competitive beauty industry.
kind words from GINA
“The Creative Brand Architects team completely transformed our vision for Girly Gang Beauty.”
Working with CBA was like having a full creative department in-house but better. From the first strategy session, they understood exactly how to capture the fun, confident, and empowering essence of our tween brand. They designed a stunning brand identity and Shopify website that perfectly balanced playful and premium. Their marketing direction, from email flows to social media strategy, was next-level every touchpoint felt intentional and cohesive.
The team truly cares about the brand’s success; they don’t just design, they build with strategy, storytelling, and market positioning in mind. If you’re launching a beauty brand and want it done right with vision, polish, and heart. The Creative Brand Architects is the team you want leading the way.
gina
founder, girly gang