What We Fixed Before Running the Ads That Drove 6-Figure Months

A lot of founders come to me saying the same thing:

"We’ve tried running ads, but they don’t work for us."

And I get it. When you’ve poured money into campaigns and barely seen a return, it’s easy to think ads just “don’t work” for your brand.

But here’s the truth no one wants to hear: ads can’t fix a brand that isn’t ready to convert.

One of our favorite client transformations started just like this — with a founder who thought ads were the answer. But deep down? She was tired of throwing money at paid traffic, hoping it would magically solve everything.

So we took a step back. And instead of rushing into another campaign, we rebuilt the foundation.

Here’s what we changed before even touching the ad account:

1. We rebuilt her Shopify — so it actually sold

Her original site looked good, but it wasn’t doing the heavy lifting. The product pages weren’t persuasive. The navigation confused shoppers. Her bestsellers were buried three scrolls down.

We redesigned her Shopify to guide people through a smooth, conversion-led journey — so by the time they hit checkout, the decision was already made.

2. We elevated her brand positioning

Her product wasn’t the problem. But the way she was talking about it? Totally flat.

We dug into her messaging, redefined her core offer, and reframed her positioning to speak directly to what her audience actually cared about. It stopped being about the clothes — and started being about the story those clothes told.

When your brand communicates clearly, your product starts to feel like a no-brainer.

3. We turned her Instagram into a real sales funnel

She was posting, sure. But there was no structure. No rhythm. No real strategy.

We shifted her content from “look at this” to “here’s why this matters.” We added intentional calls to action, seeded desire, and aligned her content with her drops and promos. No fluff, just a clear path from scroll to sale.

Only after we laid all that groundwork… we ran the ads.

And guess what?

That’s when the magic happened. That’s when the ROAS soared and 6-figure months became the norm.

Because now, the brand could hold the traffic. The funnel made sense. The offer converted. The foundation was built — and that’s why the ads worked.

So if you’re feeling stuck, frustrated, or tempted to just “throw more money at ads”…

Pause.

Step back.

Ask yourself:

→ Is my brand even ready to convert at scale?

→ Am I proud of the experience I’m sending traffic to?

→ Do my customers feel why they need this?

Because before you light the fire — make sure your house is ready to keep it burning.

And if you’re not sure what to fix first? That’s where I come in.

Let’s make your brand unshakeable — then turn on the ads.

✨ Ready to stop wasting money on ads that don’t convert? ✨Let’s rebuild your foundation so every dollar you spend brings results. Click here to book a Discovery call and let’s map out how to turn your traffic into profit.

Big hugs,