How to Craft Magnetic Messaging That Converts

Alright, let’s talk "messaging,"—aka the secret sauce that makes people stop scrolling, nod their heads, and say, “OMG, I need this!” 🤩

Because here’s the thing: If your messaging isn’t clear, captivating, and conversion-ready… you’re basically "leaving money on the table." And we "don’t" do that around here.

So, let’s break it down. Here’s how to craft magnetic messaging that makes your dream clients fall in love (and actually "buy")

1. Get Super Clear on Who You’re Talking To

If your messaging sounds like it’s for "everyone", it’s resonating with "no one". Let’s fix that.

Quick Fix: Think about your dream client—what are they struggling with right now? What keeps them up at night? Write it down and speak "directly" to that.

2. Make Your Magnetic Messaging Value Obvious (Like, Instantly)

People don’t care about fancy job titles or vague mission statements. They care about what’s in it for them.

Quick Fix: Finish this sentence: “I help [dream client] [achieve amazing result] so they can [big transformation].” If it’s not crystal clear, simplify it!

3. Speak Like a Human (Not a Corporate Robot)

Ever read something so stiff and formal that you instantly lost interest? Yeah… don’t do that. Your audience wants to connect with a real person, not a corporate manual.

Quick Fix: Read your copy out loud. If it doesn’t sound like you talking to a friend, rewrite it like you’re texting your biz bestie.

4. Tap Into Emotion (Because Feelings Sell)

People buy based on emotion and justify with logic. That’s why your messaging needs to hit them right in the feels.

Quick Fix: Instead of just listing features (like “custom brand strategy”), highlight the feeling—“Feel 100% confident in how your brand shows up online.” See the difference?

5. Ditch the Jargon & Keep It Simple

If your audience has to Google what you’re saying, you’ve already lost them.

Quick Fix: Take one of your service descriptions and ask: “Would a 10-year-old understand this?” If not, simplify it.

6. Create a Strong Call-to-Action (No More ‘Let’s Connect!’)

A weak CTA is like flirting without asking for the number—don’t do it. Your messaging should make it stupidly easy for people to take the next step.

Quick Fix: Swap vague CTAs like “Let’s chat!” for something specific like “DM me ‘READY’ and I’ll send the deets!” or “Book your free strategy call today.”

7. Stay Consistent (Because Confused Clients Don’t Convert)

If your website says one thing, your IG bio says another, and your offers are all over the place, people will bounce. Your messaging should feel cohesive everywhere.

Quick Fix: Do a quick brand audit—check your website, Instagram, and emails. Are you using the same key messages everywhere? If not, tighten it up!

Time to Make Your Messaging Work for You

Magnetic messaging isn’t about sounding fancy—it’s about making people feel seen and know they need what you offer. So, if your words aren’t converting, let’s tweak them together.