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Creative ad refresh trends for 2025 featuring UGC, founder Reels, and AI testing to boost conversions

Creative ad refresh trends for 2025 featuring UGC, founder Reels, and AI testing to boost conversions

Your Ads Look the Same as Last Year? It’s Time for a Creative Refresh

If your ads look the same as last year, it’s time for a creative refresh. Learn the top 3 trends transforming brand performance in 2025 — from authentic UGC to AI-powered testing.

Gina Ozhuthual

Nov 42 min read

High-converting Black Friday ad creative with attention-grabbing visuals and persuasive copy design

High-converting Black Friday ad creative with attention-grabbing visuals and persuasive copy design

The Anatomy of a High-Converting Black Friday Ad Creative

Discover how top brands craft Black Friday ads that convert. From attention-grabbing visuals to persuasive messaging, get the blueprint for holiday success.

Gina Ozhuthual

Oct 281 min read

Shopify Black Friday 2025 checklist with ecommerce optimization tips and sales strategy planning

Shopify Black Friday 2025 checklist with ecommerce optimization tips and sales strategy planning

Your 2025 Shopify Black Friday Checklist

Black Friday’s coming fast — is your Shopify store ready? Here’s your ultimate 2025 BFCM checklist to prep your site, boost sales with AI tools, and make sure your store runs smooth when the rush hits.

Gina Ozhuthual

Oct 212 min read

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Your Brand Blueprint: A Guide To Crafting Your Vision

32 curated questions to help you build a brand that’s unforgettable, from the ground up.

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Hey Founders & Followers,

So… we owe you a little apology 😅

Turns out working with CBA comes with some side effects:

→Followers going up… yep, totally real.
→Competitors creeping on your every move… burner accounts activated.
→Your content looking better than those influencers you hired before… oops.
→Family asking if you “finally hired a real marketing team”… guilty!

Basically, your notifications are about to go wild… and we’re not taking any responsibility 😉

#CreativeBrandArchitects #CBA #MarketingGlowUp #BrandStrategy #SocialMediaWins #ContentThatConverts #DigitalMarketing #MarketingLife #EntrepreneurLife #SmallBusinessGrowth #BrandBoost #MarketingTeamGoals

Hey Founders & Followers,

So… we owe you a little apology 😅

Turns out working with CBA comes with some side effects:

→Followers going up… yep, totally real.
→Competitors creeping on your every move… burner accounts activated.
→Your content looking better than those influencers you hired before… oops.
→Family asking if you “finally hired a real marketing team”… guilty!

Basically, your notifications are about to go wild… and we’re not taking any responsibility 😉

#CreativeBrandArchitects #CBA #MarketingGlowUp #BrandStrategy #SocialMediaWins #ContentThatConverts #DigitalMarketing #MarketingLife #EntrepreneurLife #SmallBusinessGrowth #BrandBoost #MarketingTeamGoals

Ever wish your Shopify store could make money while you sleep? 😴💸

Smart founders are using AI inside Shopify to automate emails, upsells, and customer service—so their store keeps running even when they log off.

Want the full stack that’s making this happen? 👉 Read the blog

#ShopifyTips #EcommerceGrowth #AIForBusiness #FounderLife #CBA

Ever wish your Shopify store could make money while you sleep? 😴💸

Smart founders are using AI inside Shopify to automate emails, upsells, and customer service—so their store keeps running even when they log off.

Want the full stack that’s making this happen? 👉 Read the blog

#ShopifyTips #EcommerceGrowth #AIForBusiness #FounderLife #CBA

Founder Series 4/4

Let’s talk about why most agencies actually fail 👇

It’s not the market. It’s not the clients. It’s because founders get in their own way.

Too many try to do it all themselves — believing growth depends only on their skills. But here’s the truth: you can’t scale you.

Scaling means building systems, plugging in the right people, and letting the process do the heavy lifting. ⚙️

💭 Reminder: You’re not meant to do everything — you’re meant to build something that runs without you.

#FounderSeries #TheCreativeBrandArchitects #CBA #SystemsThatScale #BuildToScale #AgencyGrowth #EntrepreneurMindset #CreativeEntrepreneur #BusinessGrowth #BrandArchitects

Founder Series 4/4

Let’s talk about why most agencies actually fail 👇

It’s not the market. It’s not the clients. It’s because founders get in their own way.

Too many try to do it all themselves — believing growth depends only on their skills. But here’s the truth: you can’t scale you.

Scaling means building systems, plugging in the right people, and letting the process do the heavy lifting. ⚙️

💭 Reminder: You’re not meant to do everything — you’re meant to build something that runs without you.

#FounderSeries #TheCreativeBrandArchitects #CBA #SystemsThatScale #BuildToScale #AgencyGrowth #EntrepreneurMindset #CreativeEntrepreneur #BusinessGrowth #BrandArchitects

You’re gearing up for Black Friday... but if your workflows still rely on manual tasks, you’re leaving money on the table. 😬

Here’s how to make AI your best employee this BFCM:

1️⃣ Use ChatGPT to craft ad copy that actually converts.
2️⃣ Leverage Klaviyo’s AI to personalize every email.
3️⃣ Automate product tagging so your store sells while you sleep.

Work smarter, not harder.

📩 DM AUTOMATE to get your AI workflows running before the sale rush hits.

#EcommerceAutomation #ShopifyTips #BlackFridayReady #EcomGrowth #TheCreativeBrandArchitects

You’re gearing up for Black Friday... but if your workflows still rely on manual tasks, you’re leaving money on the table. 😬

Here’s how to make AI your best employee this BFCM:

1️⃣ Use ChatGPT to craft ad copy that actually converts.
2️⃣ Leverage Klaviyo’s AI to personalize every email.
3️⃣ Automate product tagging so your store sells while you sleep.

Work smarter, not harder.

📩 DM AUTOMATE to get your AI workflows running before the sale rush hits.

#EcommerceAutomation #ShopifyTips #BlackFridayReady #EcomGrowth #TheCreativeBrandArchitects

Founder Series 3/4

Let’s be real — a lot of us started our businesses thinking: “I’ll build the plane while it’s in the air.” 🛫

But here’s the truth:
If you don’t have the infrastructure — your business becomes vulnerable. You can hustle your way to a few wins, sure… but not to sustainability.

💡 The smarter move? Build the system before you scale. Because when your foundation is solid, growth doesn’t shake you — it supports you.

✨ Build first. Scale smart.

#FounderSeries #TheCreativeBrandArchitects #CBA #BuildToScale #SystemsThatScale #EntrepreneurMindset #CreativeEntrepreneur #AgencyGrowth #BusinessStrategy #BrandArchitects

Founder Series 3/4

Let’s be real — a lot of us started our businesses thinking: “I’ll build the plane while it’s in the air.” 🛫

But here’s the truth:
If you don’t have the infrastructure — your business becomes vulnerable. You can hustle your way to a few wins, sure… but not to sustainability.

💡 The smarter move? Build the system before you scale. Because when your foundation is solid, growth doesn’t shake you — it supports you.

✨ Build first. Scale smart.

#FounderSeries #TheCreativeBrandArchitects #CBA #BuildToScale #SystemsThatScale #EntrepreneurMindset #CreativeEntrepreneur #AgencyGrowth #BusinessStrategy #BrandArchitects

“The secret weapon” for your next campaign? It’s not the biggest ad budget—it’s your creative.
Here’s the deal from our latest blog: When it comes to a high-converting Black Friday ad, your mission isn’t to sell first—it’s to be seen, make a connection, and then offer.

👉 Real people talking = stronger trust.
👉 Move the text = stronger scroll-stopper.
👉 Use visuals that feel native, honest, not just polished perfection.
👉 Skip trying to sell in the first 3 seconds—grab attention first, then roll into the value and offer.

Ready to craft an ad that actually converts this BFCM (Black Friday / Cyber Monday)? Let’s get your creative strategy on fire 🔥

#marketingtips #adcreative #BlackFridayReady #contentthatconverts #brandstrategy

“The secret weapon” for your next campaign? It’s not the biggest ad budget—it’s your creative.
Here’s the deal from our latest blog: When it comes to a high-converting Black Friday ad, your mission isn’t to sell first—it’s to be seen, make a connection, and then offer.

👉 Real people talking = stronger trust.
👉 Move the text = stronger scroll-stopper.
👉 Use visuals that feel native, honest, not just polished perfection.
👉 Skip trying to sell in the first 3 seconds—grab attention first, then roll into the value and offer.

Ready to craft an ad that actually converts this BFCM (Black Friday / Cyber Monday)? Let’s get your creative strategy on fire 🔥

#marketingtips #adcreative #BlackFridayReady #contentthatconverts #brandstrategy

Everyone thinks being a founder means working from cute cafés, flexible hours, and “being your own boss.”

Reality check: it’s 10PM, you’re answering emails, fixing problems no one sees, and running on caffeine and pure determination. ☕💻

Being a founder isn’t always glamorous — but it’s always worth it. 💪

#FounderLife #EntrepreneurReality #SmallBusinessTruth

Everyone thinks being a founder means working from cute cafés, flexible hours, and “being your own boss.”

Reality check: it’s 10PM, you’re answering emails, fixing problems no one sees, and running on caffeine and pure determination. ☕💻

Being a founder isn’t always glamorous — but it’s always worth it. 💪

#FounderLife #EntrepreneurReality #SmallBusinessTruth

Founder Series 2/4

Everyone wants to go viral and sell overnight. 🚀 But here’s the truth 👇

Success isn’t an overnight story — it’s a compound effect. It’s built from one step ➡️ another ➡️ another… each one teaching you, refining you, and preparing you for the next.

Real growth looks like:
💬 Engaging with your community
🤝 Building relationships
📈 Showing up consistently Not just “sell, sell, sell.”

✨ The wins you see online are the result of years of doing the work no one posts about.

#FounderSeries #TheCreativeBrandArchitects #CBA #CreativeEntrepreneur #BusinessGrowth #SystemsThatScale #BuildToScale #AgencyLife #EntrepreneurMindset #ConsistencyIsKey #BrandArchitects

Founder Series 2/4

Everyone wants to go viral and sell overnight. 🚀 But here’s the truth 👇

Success isn’t an overnight story — it’s a compound effect. It’s built from one step ➡️ another ➡️ another… each one teaching you, refining you, and preparing you for the next.

Real growth looks like:
💬 Engaging with your community
🤝 Building relationships
📈 Showing up consistently Not just “sell, sell, sell.”

✨ The wins you see online are the result of years of doing the work no one posts about.

#FounderSeries #TheCreativeBrandArchitects #CBA #CreativeEntrepreneur #BusinessGrowth #SystemsThatScale #BuildToScale #AgencyLife #EntrepreneurMindset #ConsistencyIsKey #BrandArchitects

🚨 Don’t let downtime drain your profits this Black Friday!

Our team will audit, optimize, and prep your Shopify store so you’re 100% ready for the rush. 🛍️

📩 DM AUDIT — let’s make sure your site thrives, not just survives, this BFCM.

#BlackFridayReady #ShopifyTips #EcommerceMarketing #TheCreativeBrandArchitects

🚨 Don’t let downtime drain your profits this Black Friday!

Our team will audit, optimize, and prep your Shopify store so you’re 100% ready for the rush. 🛍️

📩 DM AUDIT — let’s make sure your site thrives, not just survives, this BFCM.

#BlackFridayReady #ShopifyTips #EcommerceMarketing #TheCreativeBrandArchitects

🚨 Black Friday is coming — is your Shopify store ready?

Before you spend thousands on ads, make sure your site can actually convert that traffic. 💸

Here are 5 quick fixes that can make or break your BFCM success:

1️⃣ Speed > aesthetics
2️⃣ Abandoned cart experience
3️⃣ AI-powered product recommendations
4️⃣ Streamlined checkout flow
5️⃣ Mobile-first design

Your customers won’t wait for a slow, clunky, or confusing store — and neither should you.
💡 Pro tip: Just a 1-second delay in load time can drop conversions by 7%.

📩 DM AUDIT to get your Shopify site reviewed before the sales madness begins.

#BlackFridayReady #ShopifyTips #EcommerceMarketing #TheCreativeBrandArchitects

🚨 Black Friday is coming — is your Shopify store ready?

Before you spend thousands on ads, make sure your site can actually convert that traffic. 💸

Here are 5 quick fixes that can make or break your BFCM success:

1️⃣ Speed > aesthetics
2️⃣ Abandoned cart experience
3️⃣ AI-powered product recommendations
4️⃣ Streamlined checkout flow
5️⃣ Mobile-first design

Your customers won’t wait for a slow, clunky, or confusing store — and neither should you.
💡 Pro tip: Just a 1-second delay in load time can drop conversions by 7%.

📩 DM AUDIT to get your Shopify site reviewed before the sales madness begins.

#BlackFridayReady #ShopifyTips #EcommerceMarketing #TheCreativeBrandArchitects

Founder Series 1/4

What’s really the secret to scaling an agency to 100K/month? 💡

It’s not just about skill. It’s about turning your skill into a system — one that others can run exactly like you would.

Once you’ve nailed that fulfillment system, everything changes. Your business stops depending on you — and starts running for you. ⚡

✨ Translation: Systems = Freedom + Scalability.

💬 Drop a 🔥 if you’re ready to systemize your agency!

— #TheCreativeBrandArchitects #CBA #SystemsThatScale #AgencyGrowth #CreativeEntrepreneur #BuildToScale #DigitalStrategy #BrandArchitects #MarketingAgency #OnlineBusiness

Founder Series 1/4

What’s really the secret to scaling an agency to 100K/month? 💡

It’s not just about skill. It’s about turning your skill into a system — one that others can run exactly like you would.

Once you’ve nailed that fulfillment system, everything changes. Your business stops depending on you — and starts running for you. ⚡

✨ Translation: Systems = Freedom + Scalability.

💬 Drop a 🔥 if you’re ready to systemize your agency!

— #TheCreativeBrandArchitects #CBA #SystemsThatScale #AgencyGrowth #CreativeEntrepreneur #BuildToScale #DigitalStrategy #BrandArchitects #MarketingAgency #OnlineBusiness

🔥 Real founders. Real talk. 👇

🖤 This series is founder to founder — no filters, no fluff.
Just strategy, execution, and the mindset it takes to build something real.

⚡ Tag a founder who should be featured next — let’s bring more powerhouse voices to the table.

#TagAFounderSeries #FounderLife #CreativeBrandArchitects #FemaleFounders #BoldBrands #AgencyLevelChic #BuildDifferent

🔥 Real founders. Real talk. 👇

🖤 This series is founder to founder — no filters, no fluff.
Just strategy, execution, and the mindset it takes to build something real.

⚡ Tag a founder who should be featured next — let’s bring more powerhouse voices to the table.

#TagAFounderSeries #FounderLife #CreativeBrandArchitects #FemaleFounders #BoldBrands #AgencyLevelChic #BuildDifferent

Nothing makes us happier than hearing from our clients 💛

We’ve loved working with Healthy Wealthy Kids, a division of The Healthy Wealthy Co! From building their website to managing ongoing social media, email marketing, blogs, and ads — it’s been such a fun collaboration.

Hearing words like “creative, organized, and truly dependable” from someone we’ve known for over 15 years? 🥹 That’s what it’s all about.

✨ Helping brands grow with clarity, creativity, and consistency — that’s the CBA way.

#CreativeBrandArchitects #ClientLove #BrandGrowth #CBASocial #CBADigital #CBATeam #CBAStrategy #CBAMarketing #CBACreatives #BrandingWithCBA #TheCBAWay

Nothing makes us happier than hearing from our clients 💛

We’ve loved working with Healthy Wealthy Kids, a division of The Healthy Wealthy Co! From building their website to managing ongoing social media, email marketing, blogs, and ads — it’s been such a fun collaboration.

Hearing words like “creative, organized, and truly dependable” from someone we’ve known for over 15 years? 🥹 That’s what it’s all about.

✨ Helping brands grow with clarity, creativity, and consistency — that’s the CBA way.

#CreativeBrandArchitects #ClientLove #BrandGrowth #CBASocial #CBADigital #CBATeam #CBAStrategy #CBAMarketing #CBACreatives #BrandingWithCBA #TheCBAWay

Website Launch Series 2/2

We’ve shared the vision—
now it’s time to take a closer look.

Viuearth’s new website isn’t just a platform,
it’s a purpose-driven digital experience.

From clean navigation to bold, nature-inspired visuals,
every detail bridges their mission and their community.

This is Viuearth’s new home base—
a place to learn, engage, and be inspired.

#Viuearth #WebsiteLaunch #CreativeDesign #TheCreativeBrandArchitects #BrandWithPurpose #CBA

Website Launch Series 2/2

We’ve shared the vision—
now it’s time to take a closer look.

Viuearth’s new website isn’t just a platform,
it’s a purpose-driven digital experience.

From clean navigation to bold, nature-inspired visuals,
every detail bridges their mission and their community.

This is Viuearth’s new home base—
a place to learn, engage, and be inspired.

#Viuearth #WebsiteLaunch #CreativeDesign #TheCreativeBrandArchitects #BrandWithPurpose #CBA

We’re beyond excited to announce the official launch of Viuearth’s new website 🎉

✨ Built with purpose, this digital home brings together their mission, story, and community all in one place.

From sleek layouts to intentional design, every detail reflects what Viuearth stands for: sustainability, innovation, and lasting impact. 🌱💧

🚀 Explore the site now 👉 https://viuearthwater.com/#
and see how a powerful vision takes shape in the digital space.

Here’s to fresh beginnings, bold ideas, and brands that truly make a difference. 💙

#TheCreativeBrandArchitects #Viuearth #WebsiteLaunch #BrandWithPurpose #DigitalGlowUp

We’re beyond excited to announce the official launch of Viuearth’s new website 🎉

✨ Built with purpose, this digital home brings together their mission, story, and community all in one place.

From sleek layouts to intentional design, every detail reflects what Viuearth stands for: sustainability, innovation, and lasting impact. 🌱💧

🚀 Explore the site now 👉 https://viuearthwater.com/#
and see how a powerful vision takes shape in the digital space.

Here’s to fresh beginnings, bold ideas, and brands that truly make a difference. 💙

#TheCreativeBrandArchitects #Viuearth #WebsiteLaunch #BrandWithPurpose #DigitalGlowUp

✨ A million followers ≠ a million dollars.
Here’s the thing—too many brands are chasing vanity metrics instead of real growth.

But what if we told you that 7 figures is possible without a massive audience? 👀

In our latest blog, we break down why follower count doesn’t equal revenue (and what actually does). If you’ve been putting all your energy into “going viral,” this one’s your wake-up call.

👉 Read the full post and learn how to scale without chasing numbers: https://f.mtr.cool/imdivblyjy

#CreativeBrandArchitects #BrandStrategy #BusinessGrowth #MarketingTips #ScalingSmart #EntrepreneurLife #SmallBusinessGrowth #ContentStrategy #OnlineBusiness #GrowWithStrategy

✨ A million followers ≠ a million dollars.
Here’s the thing—too many brands are chasing vanity metrics instead of real growth.

But what if we told you that 7 figures is possible without a massive audience? 👀

In our latest blog, we break down why follower count doesn’t equal revenue (and what actually does). If you’ve been putting all your energy into “going viral,” this one’s your wake-up call.

👉 Read the full post and learn how to scale without chasing numbers: https://f.mtr.cool/imdivblyjy

#CreativeBrandArchitects #BrandStrategy #BusinessGrowth #MarketingTips #ScalingSmart #EntrepreneurLife #SmallBusinessGrowth #ContentStrategy #OnlineBusiness #GrowWithStrategy

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+1(949)-207-9143 

hello@thecreativebrandarchitects.com 

464 Locust Street Laguna beach, CA 92651

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© 2024 by the creative brand architects

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