what we deliver
At The Creative Brand Architects, we partnered with Mavi to build a beverage brand with the presence to stand out on a national shelf. Rooted in green tea, Sichuan peppercorn, and chili, Mavi brings a bold sensory experience to an everyday drink. We developed a visual identity and messaging that make its distinctive ingredients clear, compelling, and immediately recognizable.
Across packaging and digital touchpoints, we shaped a cohesive brand designed to move beyond the traditional tea category. The result is a confident foundation for Mavi’s launch and growth.
Branding & Website Development for Mavi
The Creative Brand Architects + Mavi
What set the Mavi project apart was the challenge of translating an unexpected ingredient combination into a beverage brand people could understand at a glance. We brought the sensory character of green tea, Sichuan peppercorn, and chili into the visual identity, messaging, and packaging, giving Mavi a distinct presence across the shelf and digital channels.
The result is a cohesive brand built to make a strong first impression and grow beyond the traditional tea category.
DISTINCTIVE DESIGN ASSETS
From the logo to packaging and social media assets, we created a cohesive visual system that makes Mavi recognizable wherever people encounter it. Bold graphic elements give the brand presence on the shelf and consistency across digital channels.
TYPOGRAPHY & VISUAL HARMONY
We paired expressive typography with clear, readable supporting text to reflect Mavi’s energy while making the product and its ingredients easy to understand. The result feels contemporary, confident, and built for everyday use.
COLOR PALETTE
A bold, focused palette draws from the contrast of green tea, Sichuan peppercorn, and chili. Applied consistently across packaging and digital content, it gives Mavi strong visibility and a distinct brand identity.
“They made Mavi feel as bold as the product itself"
kind words from mavi
CBA understood that Mavi needed to feel bigger than a niche tea brand. They took an unusual combination of ingredients and built a clear, confident identity around it. The packaging has real shelf presence, and the entire brand feels cohesive from the product to our digital channels. They gave us a foundation we can grow with.
Mavi