The Creative brand Architects + Maegan Lujan
branding guide
We partnered with Maegan Lujan, a visionary business leader, strategist, and author, to develop a comprehensive Branding Guide that captures her professional evolution and positions her as a thought leader in innovation, leadership, and authenticity. Our work ensured that every visual and verbal element of her brand reflects both her corporate influence and her human-centered storytelling approach.
Maegan Lujan’s brand represents the intersection of strategy, resilience, and authenticity. As a recognized voice in leadership and innovation, she needed a cohesive brand system that not only aligns with her personal values but also resonates with corporate audiences, entrepreneurs, and changemakers alike.
Her goal was to establish a clear and consistent visual and verbal identity that could unify her platforms from speaking engagements and book launches to digital channels under one polished and professional brand experience.
To bring this vision to life, we created a comprehensive Branding Guide that serves as her foundation for all future design, content, and communication decisions.
what we deliver
BRAND STRATEGY & IDENTITY FRAMEWORK
We built a cohesive brand foundation rooted in Maegan’s core values: authenticity, innovation, and empowerment. This included defining her brand positioning, personality traits, tone of voice, and audience alignment to ensure clarity and consistency across every touchpoint.
VISUAL DIRECTION & DESIGN SYSTEM
We developed a refined visual identity that balances professionalism with warmth. The Branding Guide outlines her color palette, typography system, logo usage, and imagery style, all designed to reflect her balance of strategic expertise and approachability.
MESSAGING & VOICE GUIDELINES
We crafted messaging principles and voice guidelines that reflect Maegan’s leadership style, grounded, forward-thinking, and inspiring. These ensure that her content, from social media captions to keynote materials, consistently communicates confidence and credibility.
IMPLEMENTATION REFERENCE
To support long-term consistency, we created practical examples showing how the branding translates across digital platforms, print materials, and public-facing communications. This allows Maegan’s team and collaborators to maintain brand integrity with ease.
kind words from MAEGAN LUJAN
“My brand now communicates with clarity, confidence, and authenticity, exactly how I want to show up in the world.”
Working with The Creative Brand Architects has been an incredible experience. They didn’t just design a branding guide — they built a framework that truly captures who I am and how I lead. Every element, from the visuals to the messaging, feels aligned with my values and purpose. My brand now communicates with clarity, confidence, and authenticity — exactly how I want to show up in the world.
MAEGAN LUJAN
founder, Maegan lujan