You’re Not Building a Business—You’re Building a Team

Gina Ozhuthual
May 6
2 min read

Before I founded The Creative Brand Architects, I built a scrappy little e-commerce business from scratch—just me, my laptop, and a whole lot of Google searches. That “little” business? It grew into a multi-million dollar brand. But baby, it wasn’t pretty getting there.

I hired contractors to help with my branding, website, marketing—you name it. And while they all looked great on paper, most of them overpromised and severely underdelivered. I spent thousands on work that felt disconnected, rushed, and honestly... kinda soulless.

And the worst part?

They didn’t understand the vision I was pouring my life into.

I was tired. Overwhelmed. And wondering if maybe I was the problem.

The truth is, I wasn’t. The problem was I was building a business without a team that actually believed in it.

You’re not just building a business. You’re building a team.

That’s when everything changed.

I stopped outsourcing like I was ticking boxes, and started hiring like I was curating energy. People who not only had the skills, but also had the heart. People who were aligned with my values, who cared deeply about the brand, and who saw the bigger picture with me.

That shift is what led me to create The Creative Brand Architects.

Because now I know this, and I want you to know it too:

You’re not just building a business. You’re building a team.

And the right team? They don’t just help you grow—they grow with you.